American Seafoods Among Recipients Of $1 Million Gapp Investment

American Seafoods will launch two exciting creative initiatives to bring Wild Alaska Pollock to new channels and customers in 2019, with support from the latest round of funding by the Association of Genuine Alaska Pollock Producers (GAPP).

GAPP recently announced $1 million in funding for 12 unique marketing proposals across the Wild Alaska Pollock industry. Partnering companies will match or exceed the investment.

For American Seafoods, funding will be used to expand the successful launch of Perfect Pollock Portions^TM to other test markets.

American Seafoods will also use funding to support a culinary competition similar to “Top Chef” that encourages chefs and food distributors to devise recipes utilizing the delicious fish.

This is the second round of funding in GAPP’s North American Partnership Program, which aims to bring new, innovative products to market that utilize Wild Alaska Pollock. For 2019-2020, GAPP has set aside $3 million toward these initiatives.

“It’s impossible to overstate the momentum that Wild Alaska Pollock has in the marketplace today,” said Craig Morris, Chief Executive Officer of GAPP. “This unprecedented level of investment by the industry in these projects show just how much confidence the GAPP Board – and broader industry – has in this program, its ability to build excitement and demand for Wild Alaska Pollock, and in the fact that the story and attributes of Wild Alaska Pollock are resonating with today’s consumer like never before.”

Read more about GAPP funding