GAPP Reports Significant Increase in U.S. Consumption of Wild Alaska Pollock in 2019

From the Genuine Alaska Pollock Producers:

SEATTLE, Wash.— Americans are eating more pollock, and more of it is domestically caught and produced Wild Alaska Pollock. A new, comprehensive analysis of U.S. markets conducted by the Association of Genuine Alaska Pollock Producers (GAPP) paints a very healthy picture of the domestic Wild Alaska Pollock market—one that recovered from several years of decline, with American consumers valuing the domestically caught and produced Wild Alaska Pollock over foreign imports.

“Simply put, in one year’s time the industry has erased the entire decline in U.S. Wild Alaska Pollock fillet consumption it experienced from 2012 to 2018,” said Craig Morris, GAPP Chief Executive Officer. “Clearly, the investment the industry has made to build awareness and a common brand around Wild Alaska Pollock in the U.S. market is paying significant dividends.”

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