TRACE YOUR FISH

You love to eat wild-caught seafood, and you always wonder exactly where the fish on your plate came from. Part of it is curiosity, and part of it is your commitment to eating sustainably caught seafood. This kind of transparency has never been more important. So we want to you to know exactly where your fish comes from.

THE FISHERIES

We fish primarily in two locations: the Bering Sea for Wild Alaska Pollock, and the North Pacific Ocean for hake. Both fisheries are Marine Stewardship Council (MSC) certified sustainable and are sustainably managed by the National Marine Fisheries Service (NMFS).

THE BOATS

We are proud of our fleet of six fishing ships. Here, we’ve narrowed it down to one boat to show you what a fishing season looks like.

THE FISH

On every vessel, we freeze our fish within hours of the catch to lock in all the essential nutrients like protein and omega-3 fatty acids. We track the fish from the location of the catch to every part of our supply chain to have full traceability.

Trace Your Fish

Select a date below to track one of our vessels and reveal the path it took during a recent season, ending on the location of our harvest that day.

Go Fish

See this fish? You're looking at Wild Alaska Pollock. It's caught in the Bering Sea, off the coast of Alaska. We fish for Wild Alaska Pollock out of our port in Dutch Harbor, Alaska. 

See this fish? You're looking at Wild Pacific  Hake, also known as Whiting. It's unique to the waters off the coast of Oregon and Washington.

BACK TO THE SOURCE

The traceability story for every fish we catch begins about one of our six state-of-the-art fishing vessels. Our captains navigate through the sustainably managed fisheries of the North Pacific Ocean and the Bering Sea to bring back traceable, wild caught, and frozen-at-sea products.